Artificial intelligence in the form of algorithms for analyzing customer behavior is already commonplace on the Internet. Online casinos like play88 also use it to optimize games. But what is artificial intelligence for in an online casino? Read more about it and how it can be used optimally for both sides. Because this is not about a cyber film, but about further development, which is certainly desired on both sides. Many positive aspects can be identified and improved by these.
Benefits for the provider
The purpose of analyzing user behavior in online casinos is to make the user aware of certain games and to encourage them to try them out. Dynamic websites offer the possibility to display suggestions in the margins or in the middle that might interest the player. For example, if a player has only played online slot games, it is unlikely that they will suddenly discover an interest in poker. Displaying a poker game as a suggestion is accordingly pointless, as the player will ignore this suggestion.
But of far greater importance is the analysis of gambling behavior by artificial intelligence. Players develop specific strategies over time and often follow a specific pattern in a particular game or in a combination of different games. It is almost impossible for a human being to recognize, decipher and incorporate this pattern into the functionality or algorithm. For this reason, automated data collection and analysis is essential.
However, the data obtained does not necessarily have to have a one-sided benefit for the online casino. In fact, providers should even strictly avoid wanting to take advantage of such data unilaterally, because sooner or later players will react with rejection. If data is processed in such a way that, for example, the player always loses or only ever receives small winnings, he will lose interest in the game. However, if the provider manages to provide the player with enough positive experiences, then the chance is much higher that he will stay on the side and use it regularly. While it may sound paradoxical, an online casino benefits from artificial intelligence when, at least apparently, it does not benefit at any given moment.
Benefits for the player
Artificial intelligence on the part of the provider is therefore advantageous for the player, as it positively influences the gaming experience with fair use. The player benefits from being shown games that match his preferences, which keeps an online casino interesting for him in the long run and offers variety. But artificial intelligence is available not only from the provider, but also from the players. There are already analysis programs that analyze both the behavior of game software and the behavior of human opponents, such as poker. If players use such software, it can lead to greater chances of winning. Here too, however, caution is required. The use of such software against the online casino is irregular and may result in exclusion or, if it remains undetected, long-term price increases in order for the casino to maintain its profit margin. The bet against other players has negative consequences for fairness.
The analysis of game behavior can ultimately benefit both sides when used to solve problems. When playing, there is always the risk of gambling addiction, which can be detected early by artificial intelligence. If a player tends to develop a gambling addiction, then intelligent software can help create experiences that counteract the onset of gambling addiction or simply serve as a warning to the casino operator and the player. This protects both parties and contributes to a lasting positive experience.